the benefits of an online merchant account
The Benefits Of An Online Merchant Account The internet has emerged as the largest marketplace and source for information. It is estimated that about a million people are being introduced to the internet every 100 days. This included emails and search engine services. In fact, surveys have shown that 80% of all online sales begin as a search on some major search engine. It is possible for a business establishment to advertise, sell and collect payments online without ever having to meet the customer personally. Technology has advanced with such a rapid pace in the past ten years that electronic payments have become the norm of the day. More than 40% of payments are transacted electronically through credit and debit cards, apart from the usual wire transfers and online payment portals. One of the emerging payment methods is through mobile phones. It is fast catching on and experts in the field feel that this is going to be the preferred payment method worldwide. Paying through your mobile handset will be as easy as sending an SMS. With these advancements and most businesses adapting their payment procedures and policies to suit customer�s conveniences, it is only advisable in the interest of business that any business set up an online merchant account with a payment processor in order to cash in on the business that is being transacted on the Internet. There are many online merchant solution providers out there and have established themselves in the field setting up and maintaining online merchant software and products that fraud, though exists, is very difficult to perpetuate. So get yourself an online merchant account and get a piece of the action that your competitors will otherwise get.