Overview: A group of people gather in the California desert to watch a "film" set in the late 1990s featuring a sentient, homicidal car tire named Robert. The assembled crowd of onlookers watch as Robert becomes obsessed with a beautiful and mysterious woman and goes on a rampage through a desert town.
Overview: Why do people no longer see this type of stories nowadays? How can this notion be awakened? Which films should begin to feed back from the past and balance them with the current horror?
