How to Use Live Video on Twitter to Capture Leads
Live video is a powerful marketing tool that engages audiences in real-time, appealing to the desire for immediate, authentic experiences. Twitter's in-app live video streaming, powered by Periscope, allows users to easily go live, interact with viewers, and generate leads without leaving the platform. By using live video for activities like Q&A sessions, giveaways, and exclusive announcements, you can grow your email list and prospect pool. The seamless integration within Twitter makes viewers more comfortable and likely to respond to your call to action.