In some ways, the internet is no longer the wild west. It used to be pretty easy to open an account and get almost immediate Adwords success, but not anymore. 

As with most things online, times have changed. Adwords is far more challenging than it used to be and finding long term Adwords success require a lot of experience. 

There is a lot that goes into creating a successful Adwords campaign. You first have to know which keywords you need to target to get just the right visitors to your site. 

This is the first step and very important, but it is not simple. There are many factors that will determine if a keyword is a "good" keyword or not. For example, you want a keyword that has quite a few monthly searches but not too much competition. But, what is "quite a few" and "not too much"?

That is where things can get tricky. To a large degree your exact parameters for those things will depend on the niche you are in and how much you can potentially earn from each visitor. 

If you have a great conversion rate (the percentage of your website visitors who actually make a purchase) and you are selling a product where you will make a lot of money per sale, you can conceivably afford to spend more on each click. 

But, the amount you can pay per keyword will be tough to figure too since it can vary from one person to another. 

Google "rewards" those webmasters who know what they are doing. If you get a higher click through rate (the amount of people who see your ad and actually click on it) than you will be rewarded with a higher quality score. 

If two people are bidding on the same keyword, the person with the highest quality score will get the click for less than the other guy. 

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As you can see, it can get very complicated (and very expensive) very quickly. For this reason, I always advise people to get to know a little more about internet marketing before they try to use Adwords. 

If you are brand new to the online world, you are likely to lose your shirt if you try to use Adwords right off the bat. There are just so many variables to make a good campaign in Adwords  and to be successful. 

If you really think that Adwords is the best way for you to get your business off the ground, you can hire someone who knows how to do it. 

Of course, this too will add another expense to your online business and you must be careful that those so called "experts" really do know what they are doing. 

You will need to be able to quantify their results in some way and that will mean you need to know how much each customer to your site is worth and what your conversion rate is. 

Again, to increase your odds of having Adwords success, you may want to become familiar with the ins and outs of your online business first. If you don't have a basic knowledge of how it all works, you won't be able to measure your success or lack of success.

Keywords: Adwords, Success, Keywords, Click Through Rate, Quality Score, Campaign, Online, Advertising, Google, Competition, Conversion Rate, Expert, Internet Marketing, Business, Visitors, Reward, Cost Per Click

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