Regardless of the intention of what you are writing, creating a good headline is very important. You will probably not get the expected response if you do not use an eye-catching headline. Half of the battle to gain prospects is getting the attention of anyone that comes across your writing using your headline. It isn't really that hard to create creative and catchy headlines. Coming up with the right words to use simply takes time and thought.

Boring and dull headlines never have a catch on human minds. Nowadays, everything is available online, be it news or information of any product or service. Businesses from all over the world are as a result, marketing all their products and services on the internet using different means such as article writing, news writing, blogs, press releases and classified advertisements.

A great headline will help you to;

1. Grab a reader interest
2. Give them a summary of the whole body content.
3. Create appeal towards the reader's self-interest 
4. Answer the query, "What's in it for me", "Who cares", "So what"
5. Set the offer's tone

How To Write A Headline ;

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The first thing you want to make sure of is that your headline is aimed directly at your intended prospects. The more precisely you can pinpoint who your target market is, the easier it will be to do this properly. You'll be able to easily create the right headline once you've gotten clear on this point. When someone makes a purchase, it's usually because they believe it will help them in some tangible way, so you have to make it clear how your product will do this.

The key, then, is to target your headlines so you'll be communicating directly with your prospects, not just a general audience. One thing that the most profitable headlines have in common is that they get their point across with ease and simplicity. 

Don't complicate your headlines with too much jargon or unnecessary words. Your prospects should be able to understand the benefit in your headline with the first glance. By keeping it simple, you get your point across more easily. 

Remember that the purpose of the headline is simply to pique the prospect's interest, not tell them the whole story. Buzzfeed has been doing this for years with their famous ‘click bait’ headlines, which give you little of the content at a glance. Instead of telling them everything in the headline, entice them and lure them in, make them want to click.