Getting More Leads with Twitter Contests
The company that stops generating new leads and prospects will eventually go under. That's why constant lead generation is so important, regardless of the type of business you run, whether it's a brick-and-mortar or virtual operation. One engaging way to tap into the social aspect of Twitter is by running contests to build your pool of prospects.
Twitter contests offer several options to achieve your desired results. If your goal is to increase followers or drive engagement, contests are a great marketing tool. They can also help convert casual followers into prospects by offering a valuable free gift in exchange for their contact details, placing them into your sales funnel to potentially become customers.
How to Run a Twitter Contest
It's important to note that Twitter does not offer a special contest format; instead, you are free to create any kind of contest you like, using Twitter as the platform to reach a broad audience. Whether you're rewarding the fastest correct answer, the best photo, the most creative response, or participants helping choose options for your upcoming book cover, Twitter is a perfect venue for such engagement.
To simplify the process, third-party applications and websites can handle much of the work for you. These tools compile relevant information, select winners, and manage the contest or sweepstakes process efficiently. Popular contest and sweepstakes apps that integrate with Twitter include:
- Hootsuite
- Woobox
- Binkd
- Wishpond
- Shortstack
For businesses focused on lead generation, a voting contest can be effective. Ask entrants to vote on what they want in your next product launch or their favorite responses related to your niche. Additionally, running a sweepstakes can help gather new leads by collecting email addresses before participants enter. You can also require entrants to tweet about the contest, potentially leading to viral results.
Photo contests and caption contests are also popular on Twitter. They allow users to showcase their creativity and often generate significant traffic, as people enjoy crafting entertaining or humorous captions for pictures and videos.
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