Knowing what Google keyword search statistics can tell you about the keywords being used in local monthly searches and global monthly searches. This type of information can help in many ways such as:

A. Structuring your account. You can make an ad group with a keyword that generates a lot of traffic for you. This will allow you to fine tune the written content on your squeeze page to that keyword.

B. Planning your budget. Figure out how much traffic your keyword gets so you can put enough money towards it.

C. Choosing keywords. Choose quality keywords that will turn the leads you get into conversions.

D. Research fluctuations in traffic. This is important because web traffic to your keywords is constantly changing due to the time of year, what's going on in the world, and lots of other reasons so stay on top of this research.

E. Targeting Location and Language. If you have structured your account with an ad group the keyword tool will take into account the country and the language in the Local Monthly Searches column. The Global Monthly Searches column takes these into account all the time.

F. Keyword match selection. If you choose Broad or Phrase for your match type then Google Keyword Search will show alternate keywords related to your original one that may help trigger your ads.

G. Local Monthly Searches and Global Monthly Searches give an estimated 12 month average of how many times someone searches for your keyword.

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Your business is all about the keywords you choose. They are the basis of how your customers find your website and you make sales or not. The keywords you choose will help you get ranked high on the search engine results page and get your ad seen by a lot of searchers. This is called getting traffic. You need traffic to get sales, it's that simple.

Spend some time creating a keyword list. This may take some time but if you find just the right keyword it could mean a significant boost to your bottom line. The best advice I can give you about coming up with keywords is to think like your customers do.

Choose words or phrases that you think someone would use to search for your product or service. With the right keywords your ads will get the clicks from those who are looking for your specific product or service.

You may have to dig down deep to find just the right keyword. Some keywords may bring you a lot of traffic but not many conversions. These are not the keywords you want. Do not be too broad in your keyword selection. Fine tune your keywords so you get targeted results.

When you have a good basic list of good keywords then you can take those keywords and find maybe even better variations of them. Try using the plural form of your keyword or maybe some slang terms, or different spellings, who knows, it might just be a little gold mine for you.

Google keyword search and writing a great ad should work together to improving your bottom line significantly.

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