TweetDeck is a customizable social media management tool that allows you to organize and monitor an unlimited number of Twitter accounts while giving you access to your Twitter Lists. This feature-rich Twitter management application empowers you to organize your searches, monitor important hashtags, and offers multiple features that can help generate leads for your business. TweetDeck is a browser-based application owned by Twitter, and since it is not a third-party application, its integration with Twitter is excellent. Its focus on Twitter alone, along with being owned by Twitter, provides an unparalleled Twitter lead-generating experience. Twitter continuously upgrades TweetDeck, ensuring you always get the best possible integration and information. With TweetDeck, you can retweet, tweet, reply, favorite, send direct messages, and monitor your Twitter accounts—all from a single interface that allows you to move quickly from one account to another. You can follow, mute, or block Twitter users, and view profiles without bouncing around from one application to another.

To use TweetDeck for developing leads, once logged in, you can hover over a tweet from one of your followers, someone following you, or another user you haven’t yet connected with. A drop-down menu appears, allowing you to instantly retweet, reply, or favorite that tweet. By clicking on the three horizontal dots in the upper right, more options are revealed. You can follow the user of that tweet from any of your Twitter accounts, send a direct message, add or remove them from lists, and share the tweet via email or link. These options save you valuable time when working Twitter for leads. If you find a tweet interesting and it’s part of a conversation, you can click "view" to access the entire discussion, which quickly connects you with people discussing industry keywords or hashtags, offering a targeted path to potential prospects. TweetDeck also includes a URL-shortener, which saves valuable characters in your tweets.

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You can schedule tweets to be sent at a later date and add up to four images to your content. The ability of TweetDeck to manage multiple lists, mentions, and searches means you always have access to Twitter users who are interested in your market or niche. This valuable browser-based application can be used in numerous ways to drive engagement, improve your click-through rate, build your email list, or generate new leads for your business.

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