Snapchat is all through in the news for refusing a 3 billion. Since then there is numerous public spat between the Facebook management and Snapchat management.
Why was Snapchat needed most by Facebook
Snapchat is cool
It is one of the most widely perceived cool apps in the world. It is growing at neck breaking pace and reached 50 million active users before any of the other startup social media applications. The application is most loved by the teenagers who unlike the previous generation understand that whatever you leave on the internet it remains there forever.
It is entirely engrossing
If you are using it then, you are completely in it. Unlike the other social media network it has taken the generation's question, have you missed something critical to the next level? It is entirely engrossing, seriously personal and to a great extent private. This intimacy is the factor that is driving its growth because teenagers like the previous generations able to keep their friend circle closed rather than an open one.
Marketers' Dream
Snapchat is a dream for marketers in the today media environment in that every one of individuals is bombarded with more than 100 ads a day across many platforms. Snapchat gives a tool that is seriously private. What it provides is 100% user attention and involvement. The client has to have the thumb on the screen to maintain the message rolling.
Even though Snapchat has persisted advertising to this time, it can be well assumed that once it reaches a certain scale, it can be much responsive to it. That can provide an entirely new metric to the advertisers - Active user engagement level.
How long the user watched the advertisement or how long he or she contemplated about the deal and what action he or she took the message. It will open new frontiers for the online advertising as advertisers were not only able to learn what is the reach of the message, on how many screens it got displayed, what people were searching for but also how time they spent on advertisement and what action they took. What type of ad takes how much response time and what can be done to better the message.
Conclusion
The vast opportunities of highly personalized, time and space specific advertisement based on the platform have just opened. This revolution will be further fueled by Snapchat and upcoming technology devices. Now is the time for your business to take the lead and it is believed that Snapchat could be the way forward, especially if you're targeting young millennials.
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