Do you want to use Twitter as an internet marketing tool?  If so, it is important to be clever and discrete with your advertisements.  Why?  Because it leads to the most success.

Hearing that advertisements on Twitter should be clever and discreet is one thing, but understanding the importance is another.  To turn Twitter into an effective internet marketing tool, you must first understand the service, why it is used, and who uses it.  

Twitter, as you likely already know, is a social networking website.  It is user based.  For example, an internet user will create a free Twitter account.  For your information, this process is very easy.  Answer a few questions and you are ready to go.  In fact, there is no waiting for a confirmation email!

Next, Twitter members search for contacts on the site.  They can do so by importing their email contact list or searching for members by name, location, or email address.  These options are found under the “Find Friends,” link on Twitter.com.  Members can also use Search.Twitter.com to find and read public Tweets.  Often times, contact is made with those with similar interests.  Avid internet users ask around their online communities for Twitter information exchanges.

As for why people use Twitter, there are various reasons.  For example, you want to use Twitter as an internet marketing tool.  With that said, most use the service to connect with friends and family.  This is because updates, otherwise known, as Tweets are sent.  These messages are under 140 characters and shared various ways, including by Facebook, the Twitter website, mobile web applications, and instant messaging programs.

So, why is it important to use discrete advertisements on Twitter?  

As previously stated, many internet users rely on Twitter to stay in contact with friends, family, and coworkers.  This means that common messages are shared, such as “Hi,” “How are you doing?” or “I’m going to the party this weekend, are you?”  Since most use Twitter for social purposes, you want your advertisements to have a touch of socializing to them.

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It is also important to use discreet advertisements on Twitter because you don’t want to create a bad name for yourself or your business.  Regardless of how you generate income online, you are running a business.  To retain a profit, you must create a positive brand.  People who use Twitter do not mind advertisements from time to time, but they tend to frown upon receiving them everyday.

It is also important to use discreet advertisements on Twitter so your Tweets are not considered spam.  Spamming is prohibited on this service.  If you are found to send bulk unsolicited messages on a regular basis, you may lose your Twitter account.  That is if you have any followers left.

So, how can you create discreet advertisements on Twitter?

Start with updates.  You send these tweets to your followers.  The main purpose of Twitter is to describe what you are doing.  So, answer in a way that allows self-promotion.  Do you sell a product online?  Send a Tweet stating that you just updated your website to include a new product.  Quickly state what that product is and provide a link.  This approach is better than saying “buy my products here.”

The easiest way to discreetly advertise a website, blog, product, or service on Twitter is with @replies.  Visit Search.Twitter.com.  Search for Tweets that are focused on a product or service you sell.  For example, do you sell office supply furniture?  Look for messages where users are searching for it.  Send an @reply with a link to your store.  Yes, this is still an advertisement, but it is also an applicable response.