Three Ways to Create Super Effective Adwords Ads
Writing effective AdWords ads is probably the biggest nightmare to marketers using these tiny but innovative marketing aids. It can be very frustrating trying to fit all the magic words that make up your ad copy into such a small space. AdWords ads can only have 25 characters in the headline and despite how bad you want to tell your prospective customers to click your ad, you cannot include the word in the ad. It also is not possible to fit all your features and benefits in the copy. These hurdles notwithstanding, these 3 ways to create effective AdWords ads will make your copies stand out.
1. Capture your visitors' end goals
Because business is very competitive in this age, your competitors are most likely using Google's dynamic keyword insertion. They also bid on similar keywords as every other person in the same niche. This makes most of your competitors' ads very similar. You as such, need to structure your ads in a manner that makes them stand out. This is because if you conform to the norm, you will minimize the chances of attracting visitors to click on your ads. Understand your visitors' end goals and speak boldly of those to offer them the solutions they really are looking for.
2. Always, ensure your ads are current
Most things, products or services included, are only exciting or relevant when they are trending. The vast majority of your visitors find the concept of timeliness and being current, a great charm. For this reason, recent happenings will generate more interest, eyeballs and even clicks as opposed to things that happened a few months ago. Structure your ads to bring out the essence of currency. An example here can be, stating the number of customers who subscribed to your product in the past month. Current ads will give you increased click-through rates (CTR) and generally improve your conversion rates as well.
3. Make your AdWords ads super specific
Web visitors like numbers that are easy to understand and internalize. Many marketing studies show that including numbers in your copies increase the copies' credibility and accuracy. A well-created numbers-driven ad will get more than 60% higher CTR because the numbers increase the ad's credibility. Making the ads more specific for instance using specific numbers such as 2,564 as opposed to round figures like 2,500, greatly improve the ad's performance.
You can give your copies an edge by adopting these 3 ways to create effective AdWords ads.
