It is important that you get lower cost clicks on AdWords if you're going to maximize your profit. If not, then there is the possibility that you will lose money on unprofitable campaigns. Some business individuals treat advertising with AdWords as a form of gambling. They believe that it is a hit or miss thing. But the truth is, it isn't. Below are some tips to get lower cost clicks that you can start implementing immedioately. 

Choose specific keywords

One of the most important thing that you need to do is to choose very specific keywords. The reason why some people fail to get lower cost clkicks is because their keywords are too general. Keep in mind that if your keyword is too general then you will be facing a very tough competition for that keyword. And keywords that are popular are more expensive in AdWords. So if you are selling an eBook on cats, for example then maybe you can narrow your keyword to a specific breed of cat or you can focus on certain aspects of taking care of cats.

Do split testing

Split testing is the process of creating 2 ads using the same keywords in order to check which of the two is more effective. You should evaluate the ads after it has reached at least 50 clicks. Of course, you should continue using the ad that was proven more effective. How can this save you money? Ineffective ads are a waste of time and money. With an effective ad, the clicks may not necessaily cost less but in the long run it will save you money.

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Quality score

In order to get lower cost clicks you must strive get a high score from Google. To do this, one of the things that you can do is to maintain relevancy of your site, your ads and keywords. When you start creating ads that are relevant then your can expect your click-through-rate or CTR to improve. If your CTR is high then you can also expect your Google ranking to go up as well. 

Lower your bids

You can start lowering your bids in tiny decrements. But you need to keep an eye on your original average position to check if it is suffering or not.

These are just some of the tips for getting lower cost per clicks on adwords. Following these tips can stop you from running unprofitable campaigns by lowering the cost of your clicks.