Tumblr just might be one the best kept secrets out there. The more you learn about Tumblr the more you will see it has everything from the funny to the memorable, from the profane to the inspirational. Tumblr really has it all.
There are now more than 138.6 million blogs with 62.3 billion posts – wowzer. It’s no wonder that it has spurred such interest. An with the marketing potential comes the need to have stats so you what’s working and what’s happening. So let’s have a look at some of those stats that you should know to help you build your followers and grow your traffic flow.
* The average visit to Tumblr is 14 minutes, which is actually longer than Twitter or Facebook
* 28 of the 31 brands are also found on Instagram or Pinterest
* 9 percent of USA visits occur through the use of a mobile device
* The average Tumblr user views around 67 pages/month
* Only 31 of the Top 100 Brands Use Tumblr
* 17 percent of Tumblr visits happen during work
* 35percent of Tumblr visitors earn more >$50,000 annually
* 16 percent of Tumblr visitors are Hispanic, that’s 7percent more than the 9 percent average
* 7.2 percent of Flickrs referral traffic is from Tumblr
* Tumblr is the 5th most visited site throughout the USA
* 65 percent of the Tumblr audience has a college education
* 36 percent of visitors are parents
* 66 percent of visitors are under the age of 35 and 39 percent are under the age of 25
* 31 percent of all visitors are in the USA totaling 41,250,000
* 56 percent of all visitors have at least some college education
* California accounts for 16.75 percent of all unique visits within the USA
* Tumblr has grown 74 percent in 2013, compared to Twitter and LinkedIn's 40 percent
* Most unique visitors originate in Seoul at 1,694,000+
Once you know who it is that is visiting the Tumblr site, it becomes much easier for you to target your traffic and then build on that, thereby increasing your traffic flow, which ultimately is an important step in your branding process.
Tumblr caters to a younger market than some of the other popular social networking sites and it is important that you keep this in mind when you are sending out your messages, texts, photos, images and videos. Target your market and then you will.
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