Twitter Marketing

1. Global Reach Through Social Media

   • With the advent of social media, businesses large and small can now enjoy a truly global reach.
   • By engaging with the Twitter universe, businesses can get the word out without spending anything more than time.

2. Twitter Statistics (2017)

   • More than 320 million users are active on Twitter each month.
   • Over 500 million tweets are sent every day.
   • 100 million Twitter users are active every day.
   • 80% of Twitter users access the social media site from a mobile device.
   • 70 million users are based in the United States.
     • 79% of Twitter users are based outside the US.

3. Creating a Twitter Account the Lead Generation Way

   • Best Practices for an Attractive Profile:
     • Use a professional profile picture, ideally with a smile.
     • Create a concise biography within the 160-character limit.
     • Use the recommended cover photo/header dimensions: 1,500 pixels wide by 500 pixels tall.

4. When to Tweet to Capture the Most Leads

   

   Pexels Sanket Mishra
   • Optimal Times Based on Buffer Data:
     • Tweeting between 2 AM and 4 AM generates the most clicks.
     • For retweets and favorites, tweet between 11 PM and 5 AM.
     • The best time to send status updates for retweets is at 9 PM (in the 4 US time zones).
     • Most popular times to tweet (9 AM to 1 PM) are not ideal for engagement due to competition.
   • Best Times to Tweet for Clicks in Major Cities:
     • Tokyo – 8 AM Japan Time
     • Hong Kong – 5 AM Hong Kong Time
     • Cairo and Istanbul – 5 AM Eastern European Time
     • Rome and Paris – 5 PM Central European Time
     • Miami, Atlanta, and New York – 2 PM Eastern Time
     • Chicago – 2 AM Central Time
     • Los Angeles and San Francisco – 10 PM Pacific Time

5. 8 Best Practices for Becoming a Lead-Generating Pro on Twitter

   • Strategies:
     • Use Images and Video to Boost Lead Generation.
     • Leverage Hashtags.
     • Participate in Twitter Chats.
     • Use Twitter Polls for Lead Creation.
     • Utilize Twitter Lists for targeted engagement.
     • Send Direct Messages.
     • Monitor your performance with Twitter Analytics.
     • Enhance efforts with Twitter Ads.
       

6. Resources

   • Cover Photo Creation:
     • Snappa – for easy cover photo creation.
   • Hashtag Research:
     • Hashtagify.me – free tool for hashtag research.
   • Twitter List Management:
     • TwitListManager – browser-based software for list management.
   • Twitter Data Analysis:
     • TweetDeck and HootSuite – for analyzing data and engaging with users.
   • Image Creation:
     • WordSwag, InstaQuote, Canva, PicMonkey – top image-creation services.
   • Video Creation:
     • Biteable, iMovie, PowerDirector Mobile, FxGuru, DubSmash, Mobcrush, PocketVideo – popular video-creation tools.
   • Screen Capture:
     • Jing, SnagIt, BandiCam, ScreenFlow, Screen Recorder – user-friendly screen capture options.

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