Global Reach Through Social Media
- With the advent of social media, businesses large and small can now enjoy a truly global reach.
- By engaging with the Twitter universe, businesses can get the word out without spending anything more than time.
Twitter Statistics (2017)
- More than 320 million users are active on Twitter each month.
- Over 500 million tweets are sent every day.
- 100 million Twitter users are active every day.
- 80% of Twitter users access the social media site from a mobile device.
- 70 million users are based in the United States.
- 79% of Twitter users are based outside the US.
Creating a Twitter Account the Lead Generation Way
- Best Practices for an Attractive Profile:
- Use a professional profile picture, ideally with a smile.
- Create a concise biography within the 160-character limit.
- Use the recommended cover photo/header dimensions: 1,500 pixels wide by 500 pixels tall.
- Best Practices for an Attractive Profile:
When to Tweet to Capture the Most Leads
- Optimal Times Based on Buffer Data:
- Tweeting between 2 AM and 4 AM generates the most clicks.
- For retweets and favorites, tweet between 11 PM and 5 AM.
- The best time to send status updates for retweets is at 9 PM (in the 4 US time zones).
- Most popular times to tweet (9 AM to 1 PM) are not ideal for engagement due to competition.
- Best Times to Tweet for Clicks in Major Cities:
- Tokyo – 8 AM Japan Time
- Hong Kong – 5 AM Hong Kong Time
- Cairo and Istanbul – 5 AM Eastern European Time
- Rome and Paris – 5 PM Central European Time
- Miami, Atlanta, and New York – 2 PM Eastern Time
- Chicago – 2 AM Central Time
- Los Angeles and San Francisco – 10 PM Pacific Time
- Optimal Times Based on Buffer Data:
8 Best Practices for Becoming a Lead-Generating Pro on Twitter
- Strategies:
- Use Images and Video to Boost Lead Generation.
- Leverage Hashtags.
- Participate in Twitter Chats.
- Use Twitter Polls for Lead Creation.
- Utilize Twitter Lists for targeted engagement.
- Send Direct Messages.
- Monitor your performance with Twitter Analytics.
- Enhance efforts with Twitter Ads.
- Strategies:
Resources
- Cover Photo Creation:
- Snappa – for easy cover photo creation.
- Hashtag Research:
- Hashtagify.me – free tool for hashtag research.
- Twitter List Management:
- TwitListManager – browser-based software for list management.
- Twitter Data Analysis:
- TweetDeck and HootSuite – for analyzing data and engaging with users.
- Image Creation:
- WordSwag, InstaQuote, Canva, PicMonkey – top image-creation services.
- Video Creation:
- Biteable, iMovie, PowerDirector Mobile, FxGuru, DubSmash, Mobcrush, PocketVideo – popular video-creation tools.
- Screen Capture:
- Jing, SnagIt, BandiCam, ScreenFlow, Screen Recorder – user-friendly screen capture options.
- Cover Photo Creation:
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