Google Analytics is a powerful tool that can help you to determine your Tumbr traffic. It can help you find out:

• How many users are visiting your Tumblr blog
• How often thos visitors stop by
• Which of your posts on Tumblr is most popular
• What search terms the visitor is using that results in finding you
• Where your visitors are located

So how do you go about adding Google Analytics to your blog theme? Glad you asked. Some blog themes it is as easy al pasting your Google Analytics ID in the Appearance area of the ‘customize theme’ page. However, if the theme you are using does not support this method you will need to:

1. Visit your Google Analytics and log in using your Google account. If you do not yet have your Google account, it’s really simple to create one. 
2. For new users, click the ‘Sign up’. Otherwise, just click ‘Admin’ which is located on the upper right, and then click ‘+ New Account’ which is found under the Accounts tab. 
3. In the "’Account Name’ field, enter "Tumblr" or your Tumblr URL which will look like this ‘myblog.tumblr.com’. 
4. Choose "http://" from the dropdown menu and then type the URL or the custom domain of your blog. 
5. Now set your country and time zone and your data sharing preferences.
6. Select the country/territory for your User Agreement. 
7. Read the Terms of Service, then if you agree you will need to check the box that says ‘Yes, I agree to the above terms and conditions.’ 
8. Now click ‘Create Account.

Once you have created your account, you need to add your custom tracking code to your Tumblr blog. Go to the customize page on your blog and enter this code in your Google Analytics field. If the theme you are using does not have that field, you need to:

Pexels Szabó Viktor

 Copy your tracking code on the next page.

1. Click the ‘Save’ in Google Analytics.
2. Now in a new window you need to open your Dashboard.
3. Click Settings at the top of your Dashboard.
4. Click the blog you would like to update. You can find this on the left side of the page.
5. Now in the Theme section, click ‘Customize’.
6. Paste the Google Analytics code into the ‘Description’ field or you can click ‘Edit HTML’ and paste the code before "</head>."
7. Click ‘Save.’

If your status says ‘Tracking code not verified’ it simply means that Google has not yet processed your data. Give it a little time. To view your blog’s traffic metrics you log into your Google Analytics and choose your blog under the ‘Account Home’ tab.

These analytics can be extremely helpful in building your traffic flow.